The Hewlett-Packard Company (NYSE: HPQ), commonly known as HP, is one of the world's largest information technology corporations. Headquartered in Palo Alto, California, United States, it has a global presence in the fields of computing, printing, and digital imaging, and also sells software and services.

Company history

From 1939 until the seventies

HP was founded as a manufacturer of test and measurement instruments with a US$500 investment in a Palo Alto, CA garage in 1939 by Bill Hewlett and Dave Packard. They had both graduated from Stanford University in 1934. Their first product was a precision audio oscillator, the Model 200A. Their innovation was the use of a small night-light bulb as a temperature dependent resistor in a critical portion of the circuit. This allowed them to sell the Model 200A for $54.40 when competitors were selling less stable oscillators for over $200. Their company's name, Hewlett-Packard, was derived from their last names and had Bill not won a coin toss, the company today could have been known as Packard-Hewlett. One of the company's earliest customers was Walt Disney Productions, who bought eight Model 200B oscillators (at $71.50 each) for use in testing the Fantasound stereophonic sound system for the movie Fantasia.

Diversity

Hewlett-Packard received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2003, the second year of the report. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine.

Hewlett-Packard is also involved in the NEPAD e-school program to provide all schools in Africa with computers and internet access.

Ad campaigns

A television ad campaign for Hewlett-Packards digital photography (titled "You + HP: digital photography") has been noted for its simple special effects and choice of music. It won "Campaign of the Year" from Adweek magazine.

Songs used in "You + HP" Campaign

• "Picture Book" by The Kinks
• "Out of the Picture" by The Robins
• "Pictures of You" by The Cure
• "The Rainbow" by The Apples in Stereo
• "Across the Universe" by The Beatles

Acquisitions

Data Systems, Inc.

A small 5-person company called Data Systems, Inc. Owned by a chemical manufacturer, Union Carbide, who failed in their diversification efforts, HP bought the group and this helped to launch the HP 2116A in 1966. A computer designed to automate the collection and processing of data from the company’s test and measurement devices, it marked HPs entry into the growing computer industry.

Apollo

In 1989, HP Acquired Apollo computer for $476 million. HP was able to achieve a growth in market share after the merger; with the market at the time valued at $4.1 billion and the fastest-growing area of the market.

Compaq

In 2002, Hewlett-Packard merged with Compaq, a controversial move intended to make the company the personal computing leader. The merger opposition was led by Walter Hewlett, son of original founder William Hewlett.

AppIQ

In October of 2005, Hewlett-Packard acquired the private company AppIQ (short for "Application IQ"). The company was founded in 2001 by Ash Ashutosh and David Chang, and offered several digital storage solutions. The company had employed up to 235 people by June 2005.

Environment

HP have been criticized by Greenpeace, among others. Greenpeace and other environmental groups have alleged HP of poor environmental standards, specifically in relation to the elimination of hazardous substances from products as specified by the European Union's RoHS guidelines for brominated flame retardants and PVC. Greenpeace is also alleging HP of not doing enough to recycle computers and other technology equipment.

Greenpeace's criticism of the technology industry is not limited exclusively to HP, as competitors such as Dell and Apple have also come under fire for alleged similar practices.