| Omnicom Group |
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You might also be interested to read the following eBooks: Turnkey Pro-Package System. Easily own a Website and Make $559.16 Weekly- Complete System for your Online Business. Success Secrets For Women In Business- Finally discover how to start, manage and grow a successful business while overcoming every single obstacle that comes your way! Making Money On The Internet. Marketing for small and homebased businesses. The Omnicom Group (NYSE: OMC) is the world's largest advertising agency holding company in terms of revenue (number two is WPP Group plc). Its major holdings include the advertising agency networks BBDO, TBWA Worldwide, and DDB Worldwide.
Its portfolio of companies also includes public relations, lobbying, marketing services, interactive design, and media buying services. Omnicom's marketing and public relations agency holdings are managed by its Diversified Agency Services division. Among Omnicom's PR agency holdings are Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Luntz-Maslansky Strategic Research and Porter Novelli Omnicom was formed in 1986 from the merger between advertising agency networks DDB Needham and BBDO. Sometimes referred to as the "Big-Bang" merger, it was spearheaded by BBDO Worldwide CEO Allen Rosenshine, who was responding to competitive threats from other large advertising agency comglomerates. In 1993 Omnicom acquired TBWA Worldwide, a major advertising agency network.
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