Creative Memories is a supplier of photo-safe scrapbooking products which uses a multi-level marketing process to market scrapbooking to the general public.

It currently operates business in Australia, Austria, Canada, Germany, Japan, Mexico, New Zealand, Puerto Rico, South Africa, Taiwan, United Kingdom and the United States . Creative Memories relies on a network of over 90,000 consultants to sell scrapbooking products and develop this niche market. Therefore, Creative Memories scrapbooking products are only available from a local Creative Memories Consultant.

Creative Memories' style of scrapbooking is focused on the traditional scrapbooking. Creative Memories promotes photo safety and journaling, or the written history, of memories to provide meaning and importance behind the photos.

Creative Memories was founded by Cheryl Lightle and Rhonda Anderson in 1987. The original name of the company was "Shoebox to Showcase".

Creative Memories publishes a bimonthly magazine, "Lasting Moments".