Sir Alan Michael Sugar (born 24 March 1947 in Hackney, London) is a British businessman and one of the richest men in England.

Attributed

• I tell you what, if any of you survive here, I promise you this: As sure as I have a hole in my bloody arse, when it gets down to the two of you, all these people who are saying nice things about you at the moment, will not! So start thinking about yourself!! - The Apprentice Series 2.

• Fair? The only fair you're gonna get is your bloody train fare!

• I don't think too many people would want my job. I'm a bit of a nutter.

• I just don't know whether you're some sort of bloody nutter.

• I've got a gut feeling in my stomach.

• I've written books on advertising... cheque books.

• Once you decide to work for yourself, you never go back to work for somebody else.

• Never ever try to under-estimate me because you will be making a fatal, fatal error. I don't like liars, I don't like cheats. I don't like bullshitters, I don't like schmoozers, I don't like arse-lickers.

• The money coming into the game [football] is incredible. But it is just the prune-juice effect - it comes in and goes out straight away. Agents run the game.

• There's only room for one bigmouth in my organisation, and that's me.

• You seem to have gone from anchor to wanker.

• Tell me, why shouldn't I fire you?

• You're fired.

• That's why my fee for this ad is going to Great Ormond Street.

• Buisness is not about coming in, pissing my money up the wall and saying 'Oh well, I have learnt from my mistakes and it won't happen in the future'.

• You're a lightweight, you're fired.

• Quite frankly, I'd like to get rid of the bleeding three of you!

• Syed SHUT UP!!!

• But you were in the restaurant business before?? Marco-Pierre White or something....The Titanic - well here's another bloody disaster you're in now!!

• This is not a game, this is a 12 week job interview. Its a dog eat dog situation

• There is no phone-in here, there is no text a number, there is no panel of judges. I'm the one who decides who gets fired,

and I'm the one that ultimately decides who gets hired.

• When it comes to bullshit, they have forgotten what you haven't already learnt about all this crap!!

• I am the most belligerent person that you could come across.

• You're hired!