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Patrick Dixon (born 1957), is a British futurist, business thinker, and author of 12 books on trends and management. He has been ranked as one of the 20 most influential business thinkers alive today (Thinkers 50 2005).

 

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Futurewise (1998/2003)

  • Take hold of your future or the future will take hold of you - be futurewise.
  • The Six Faces of the FUTURE are: Fast, Urban, Tribal, Universal, Radical and Ethical

See also Wikipedia entry Futurewise

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Building a Better Business (2005)

  • People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.
  • Life's too short to sell things you don't believe in.
  • The future of marketing belongs to honest information, accurate data and clear claims based on truth.
  • Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
  • Business strategy is the battleplan for a better future.
  • You can have the greatest strategy in the world, but what is the point if no one cares?
 
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